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Fat
— Visual identity and branding

Outcomes – logo, business cards, swing tags, sale tags, signage, shopping bags, flyers, posters, brochures and print ads.

Fat is not just a retail store, but a creative force intricately linked to Melbourne's art, fashion and music community. Fat stocks Australian labels such as PAM, Claude Maus and ffiXXed alongside international labels including Comme Des Garçons, Opening Ceremony and Henrik Vibskov. We were commissioned to design a fresh new look for fat which included a new logo, business cards, swing tags, shopping bags, signage, flyers and other promotional material for their sales and events.