Renault Koleos

Working closely with Droga5 and UK-based photographer Alan & Gretchen, we designed, printed and installed the tread pattern for an ad for French car company Renault. The ad was shot all in camera over two days. We built and rebuilt the tread paths three times to fit the different print and outdoor formats. Each tread piece was placed one by one by hand. The tread pattern was scaled to create an exaggerated perspective allowing for larger areas of image in the foreground.

Outcomes

Press ads, metro lights

Agency

DROGA 5

Creative Director

Steve Jackson

Art Directors

Roy Torres, Marcus Johnston

Art Buyer

Anthony Martin

Photographer

Alan & Gretchen

Tread Installation

tin&ed

Thanks

Laura, Sari, Keenan & Tanya

Renault Koleos

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