Adidas Future Lab

Hype sessions is a four day conference bringing together all the Hype office staff and managers across Australia and New Zealand.

In 2016, adidas Originals introduced a new dimension to their design philosophy: the future.
The Future theme informed the design direction of the day session and evening event – aiming to engage and inspire Hype staff on the future of the brand.

adidas hosted staff in the Future Lab which included insight into new products for 2017, a cultural presentation fronted by Sneaker Freaker Editor Simon Wood and a panel discussion with Federico Maccapani and YO! Mafia.


Event Installation





Photography (People)

Braden Kenyon

Adidas Future Lab

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